Daughter's Against Alzheimer's Battle For The Brain Recap

In today's Season Finale, we recap our experience at Battle for the Brain 2026! We pulled up at the Coca-Cola Roxy for Battle for the Brain—Daughters Against Alzheimer's lip sync showdown, where corporate teams, cheerleaders, and neighbors channel pure joy into serious funding for Alzheimer’s research at Emory. We walk you through the night: teams that rehearse like Broadway hopefuls, a set list that jumps from the 50s to the 2000s, and a crowd that refuses to leave their seats. ...
In today's Season Finale, we recap our experience at Battle for the Brain 2026!
We pulled up at the Coca-Cola Roxy for Battle for the Brain—Daughters Against Alzheimer's lip sync showdown, where corporate teams, cheerleaders, and neighbors channel pure joy into serious funding for Alzheimer’s research at Emory.
We walk you through the night: teams that rehearse like Broadway hopefuls, a set list that jumps from the 50s to the 2000s, and a crowd that refuses to leave their seats. You’ll hear from Atlanta Falcons cheerleaders Ava and Caitlin on why dancing for a cause hits different, a guest who came to support his wife’s team and stayed for the mission, and an auctioneer who can sell anything while honoring his grandmother’s memory.
Underneath the glitter sits the engine: Daughters Against Alzheimer’s and Emory’s world-class research teams. We dig into why steady, annual funding matters—grants are planned years ahead, early bets need breathing room, and breakthroughs often come from calculated risks that don’t fit tidy boxes.
Come for the music, stay for the mission, and leave with a clearer sense of how joy, science, and community can move mountains. If this episode moves you, subscribe, share it with a friend, and leave a review so more people find the fight. What song would your crew lip-sync to for a cure?
Visit BattlefortheBrain.org for more information and to attend next year.
Executive Producer/Host: J Smiles
Producer: Mia Hall
Editor: Annelise Udoye
"Alzheimer's is heavy but we ain't gotta be!"
IG: https://www.instagram.com/parentingup
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YT: https://www.youtube.com/@parentingup
TEXT 'PODCAST" to +1 404 737 1449 - to give J topic ideas, feedback, say hi!
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00:00 - Setting The Scene At The Roxy
01:19 - What Battle For The Brain Is
04:20 - Why This Mission Matters
06:30 - The Venue, Energy, And Sponsors
09:50 - The Melting Pot Of Supporters
12:50 - Stories Behind The Teams
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